November 12, 2009

Hi Nate

(A friend of the guy who sent the email posted a comment below pleading Nate's case as being sucked in by the markting firm. Seemed reasonable so Nate is off the hook and out of the post.)

I am glad you love YDMV.

I hate your ad.

It is total crap.

It is a stereotypical blame game piece of self-righteous garbage. Do you make ads blaming kids with leukemia too?

You said you can’t imagine my families struggles. You sure can’t.

One of the things that you can’t imagine is how hurtful it is when uninformed self appointed media volunteer parachutes into the public discourse on diabetes with fatuous and highly judgmental misconceptions about what our lives are like.

While type 2 is rising with younger americans, most of the children with diabetes in our country have type 1. Type 1 is an autoimmune disease. Even wikipedia knows of type 1 that “most affected people are otherwise healthy and of a healthy weight when onset occurs.”

Your piece is crude sensationalism. It promotes misconceptions that says more about your ignorance than anything salient about diabetes. Clearly Serve Marketing is more concerned with being a provocateur for it’s own self aggrandizement than doing anything useful to promote understand of how devastating diabetes is.

Your email spoke of a lack of understanding and the need for a wake up call. Both are very true. You suffer from the former and need the later.

You are looking for a viral response to you video. I expect you will get one but not exactly what you expect.


Read the email and watch the video. Let me know if I understated my reply. If I did, feel free to drop an email yourself.

Here's his email that sparked this:

From: Nate Date: Thursday, November 12, 2009, 6:46 PM

Hello Bennet,
I am writing you to tell you that I really enjoyed reading your blog. I can not even imagine the struggles you and your family go through on a daily basis. I loved your post about your son the Jedi. I am glad that with his condition he can still just be a kid. I also really liked your breakdown of the new Bayer Contour USB device. You are the first blogger that I have found that has gone over new technology. It was very refreshing.

My name is Nathan and I am a volunteer for Serve Marketing. Serve Marketing is a non profit organization that does marketing and advertising work for social causes. This month is American Diabetes Month and Serve Marketing has created a viral video ad to raise the awareness of diabetes in children. Everyone is aware of diabetes, but few people understand how devastating the disease can be. We believe that people need a wake up call on this issue. The first step in changing the behavior of people is to make them aware of the issue

This is a web-only public service announcement designed to catch parents off guard and let them know about the devastating consequences of diabetes and encourage them to find out the steps they can take to help prevent it. We are looking for opinions from diabetes bloggers such as yourself. So if you could please take a look at the ad and tell me what you think it would be much appreciated.

Thank you so much for your time