I posted on the YouTube comments section of there little bit too. There were a number of folks who on YouTube that had more favorable views. Serve made a comment in their own name. One fellow took me to task as a member of the chronically offended. Well what I find particularly offensive is that guy, one Gary Mueller, is in fact the founder of Serve Marketing and the registered admin contact for the URL the ad promotes but some how he forgot to mention that in his YouTube comments.
For some strange reason I can't comment there anymore.
So here is more about Gary, here he is on Fox News: http://www.youtube.com/watch?v=AhqPc0xfrXw
A simple whois turns up:
727 N Milwaukee St
milwaukee, Wisconsin 53202
Domain Name: DIABETESISNOPICNIC.COM
Created on: 27-Oct-09
Expires on: 27-Oct-11
Last Updated on: 27-Oct-09
Ethical, Duplicitous? Doesn't really matter.
With the internet comes is a new form of literacy. A heightened level of know what you read and watch. It isn't always easy when some folks post under multiple names. Snake oil salesman can pretend to be about service.
As Carolyn points out in a YDMV comment, it appears there is some kind of a relationship between Serve and ADA. Ouch.
I hope not.