November 13, 2009

Sevre Explains Diabetes to Me

'cause Apparently I don't Know

Hi Bennet,

Thanks for your feedback. Our ad is a prevention message and is not designed for an audience that has already has diabetes (especially the much more rate type 1 diabetes which make up only 5-10% of all cases). We are talking to the the families of the 9 million overweight children who are at risk. The rate of obesity among our children has tripled since 1980. Being overweight is one of the leading modifiable risk factors for type 2 diabetes.

The CDC, American Diabetes Association, and the US Department of Health & Human Services all agree that diet and exercise is the best prevention for type 2 diabetes and that's the message we're focusing on. The problem is that when you tell people "exercise & eat right" they tune it out. But when they're caught off guard and learn about the devastating effects, they're more likely to change their behavior.

Thanks again for your feedback.

Heather Aldrich
Executive Director