My first impression was can I buy stock in this company - they get it.
I made a little flickr set of real bad pictures of the app. There are more picture there than here because I am not competent at uploading pictures to the blog.
This is a stand alone logbook application. As such it is just another app. Entering data sucks but this is clearly the first step. When they have Bluetooth working this is gonna be very cool and I will have to buy my kids iPod Touches. (I assume at that point the program no longer is standing alone and they have to go through the FDA. I am officially not holding my breath. Tough luck kids.)
When you open the App and accept the terms (the ones you didn't read) it starts on a little home page. Since you are new it points out two features to try right away - add information or get help. You can push the other buttons too but these two are good places to start, well who starts with help? This is America we don't do instructions. That leaves enter stuff.
You can ad a glucose reading, carbs or insulin. BG and carbs go in similar screens. Insulin has a whole different look and feel. I assume that is so you know you are entering insulin but it seems kinda like 'one of these things is not like the other.' I am sure they thought it through 'cause everything else seems like they thought it through. Go to flickr see more.
When you enter BG or carbs there is a nice big screen and a key pad. It assumes you are entering information for the current date and time but that can be changed with the typical iPod data wiz wheels. The sceen changes color if you are above or below target ranges.
They give you the option of entering a tag for the relationship to meals. Pre or Post Breakfast Lunch & Dinner. Night is also an option. WaveSense has the good sense to not assume it is pre or post meal by the time of day. It is like they get the idea you schedule may vary like your diabetes.
There is a crap load of options to enter a host of notes. There are 5 notes screens, Food, Exercise (including my most common one - Missed Exercise), Insulin, Meds and Notes. Notes includes my favorite "Dirty Finger." What a great and honest note for a test. You can ad you own notes to the predifined options - note the YDMV I added here. This is brilliant and the missing part of every log book I have seen. You want it as a note you can make it. Did I mention they get it and it as used here is a word that means YDMV.
After you cram in a bunch of data you can look at it; Log book style, charts or statistics. In the log and charts all you need to do is touch an entry and the details notes and all pop on to the screen. Hey why was that number out of range? Oh yeah the set failed, I was attacked by a key lime pie that made me miss my exercise and I under bolused but other than that I was good.
Go to flickr see more or maybe just go to the app store. It is free.
Oh and it doesn't look like a publicly traded firm so I don't have shares.
UPDATE: There's a quick video overview of this at theBetesNOW.com