For every view the video receives - between now and November 14th, Diabetes Day - Roche is making a donation to the Diabetes Hands Foundation the entirety of which will be used to assist the Life for a Child program and Insulin for Life. These two global, humanitarian assistance programs provide ongoing care and diabetes education to children in the world's poorest countries - care essential to stay alive.
Donations provide children with life-sustaining insulin, syringes and blood sugar monitoring equipment, teach parents how to care for their child's diabetes, cover transportation costs for supplies, ensure continuous infrastructure improvements and help to develop new programs. Currently more than 25 such programs keep children alive around the world.
With 100,000 views, Roche will give the Foundation its largest donation - $75,000.
"The "Big Blue Test" video was created by Manny Hernandez, David Edelman and Riva Greenberg, directed and edited by Sean Ross and underwritten by Roche Diabetes Care, makers of Accu-chek. All persons in the video have diabetes including Bill Carlson, the first Ironman triathlon athlete with diabetes and Zippora Karz, former soloist ballerina with the New York City Ballet."- Riva