April 30, 2013

Lilly / Disney Translate Coco to 18 Countries

Quick post to share that the Disney / Lilly partnership to help kids with type 1 Diabetes with the Coco  books is expanding to 17 languages and 18 countries. Great news for young T1D kids around the would. One of the points of feed back that Lilly heard consistently at previous social media summits was that kids around the would could benefit from the and other books in this program.

From their press release:
http://www.insideindianabusiness.com/newsitem.asp?ID=59182#middle


Indianapolis, Ind. -- Lilly Diabetes today announced the global expansion of its innovative collaboration with Disney Publishing Worldwide (DPW), which expands the program internationally based on the success of the initiative in the U.S., which began in 2011. The goal of the program is to bring thoughtful educational resources to families of children with diabetes, including a series of custom books co-created by Lilly Diabetes and DPW for children of various ages and stages of life who are living with type 1 diabetes. The books, available through diabetes healthcare professionals, will initially be translated and available in 18 countries. 
"Lilly Diabetes' objective is to bring safety, health, comfort and a bit of magic to children  worldwide," said Andrew Hodge, vice president, International, Lilly Diabetes. "We saw the positive impact our collaboration with Disney Publishing Worldwide had on families living with type 1 diabetes in the U.S. over the last two years, and we are excited to expand our reach globally."